Fire TV Sticks are one of the most popular choices when it comes to streaming dongles. These plug-and-play devices offer an easy way to bring streaming services like Netflix, Disney+, Paramount+, Apple TV+, YouTube, NOW (formerly NOW TV), BBC iPlayer, ITV Hub, and Prime Video to the biggest screen in your home. Fire TV also boasts games and apps.
Chatty voice assistant Alexa is included in every device in the current Fire TV lineup, so you can request shows, directors or apps with your voice – saving you from the hassle of typing with the directional keypad. Alexa can also be used to find the latest sports scores and forecasts, control smart lightbulbs, adjust internet-connected thermostats, and more.
Amazon Prime Day discounts are only available for Prime members. If you aren't subscribed to the membership scheme, you can sign-up for an Amazon Prime free trial to unlock access to the deals ...and then cancel when your bargain has been delivered for free next-day.
Want the best Fire TV deal around at the moment? It's the perfect time to upgrade to a new Fire TV Stick as Amazon has slashed prices across the Fire TV lineup for its Prime Day deals.
The cheapest Fire TV deal starts from just £12.99 for the Fire TV Stick Lite. Usually priced at £29.99, this Prime Day deal slashes the UK price tag by a whopping 57%. That's the lowest ever price tag seen on Amazon and comfortably beats the previous record set on Black Friday.
This Fire TV Stick model maxes out at 1080p High Definition streaming quality and does not offer universal volume controls (so you'll need to keep your telly remote on hand) but if you can live with those compromises – this is a ludicrously low price for a brilliant gadget that brings the best streaming services to any television in your home.
If you're looking for the cheapest way to unlock the Fire TV experience, the Stick Lite is the model for you. This entry-level Fire TV plugs directly into the HDMI port and offers access to Prime Video, Netflix, Disney+, Apple TV+, BBC iPlayer, ITV Hub, and dozens more in High Definition.
Streaming Quality: 1080p HD | HDR Support: No | Voice Control: Yes | Control Your TV With Alexa Remote: No | Dolby Vision: No | Hands-free Alexa Controls: No
If you want to binge your favourite boxsets and blockbusters in 4K Ultra HD, the Prime Day sales have dropped the price of the Fire TV 4K from £49.99 down to £22.99. That's a generous 54% off. This 4K-compatible dongle offers high-resolution streaming as well as faster internals and universal controls. The latter means you'll be able to power on/off your television and adjust the volume with a single remote.
If you're playing to binge boxsets on a 4K television, you should discount the above Fire TV Sticks and look to this model at a minimum. As the name suggests, Fire TV Stick 4K arrives with support for 4K Ultra HD and Dolby Atmos to boost your next movie night.
Streaming Quality: 4K Ultra HD | HDR Support: Yes | Voice Control: Yes | Control Your TV With Alexa Remote: Yes | Dolby Vision: Yes | Hands-free Alexa Controls: No
Lastly, Amazon has cut the cost of its flagship Fire TV Cube in half – dropping the UK price by £55. Fire TV Cube combines the best features of the Fire TV Stick and the Echo smart speaker (meaning this is could be classified as one of the best Echo Dot deals around too). Fire TV Cube brings a barrage of streaming services, games, and apps to any telly.
Like the Echo Dot, Fire TV Cube supports hands-free controls so you can check the latest forecast and headlines, control smart lightbulbs and thermostats with a quick command to voice assistant Alexa. You can also use a voice command to pause and rewind the action on-screen, search for TV shows, directors and open apps without reaching for the remote.
Want the flagship model in the Fire TV line-up? As part of its Prime Day sale, Amazon has slashed 50% off the price of its premium Fire TV Cube streaming gadget. With dozens of streaming services supported, hands-free controls for your television – so you can change the volume and channels without reaching for the remote – and 4K Ultra HD and Dolby Atmos quality available, this is the ultimate way to binge your next boxset!
Streaming Quality: 4K Ultra HD | HDR Support: Yes | Voice Control: Yes | Control Your TV With Alexa Remote: Yes | Dolby Vision: Yes | Hands-free Alexa Controls: Yes
Fire TV Cube supports 4K Ultra HD, Dolby Vision, and Dolby Atmos. If your set-up is compatible with these standards, it's well worth picking the Fire TV Cube over the entry-level Fire TV Stick, which doesn't support these high-end standards. Without support from the hardware, you won't be able to see the pixel-packed details in the TV shows, movies or documentaries that you're streaming. Fire TV Cube also supports an ethernet connection, perfect for those who have patchy Wi-Fi performance in the room they want to binge boxsets in.
Want to know how Fire TV Cube works? Read our in-depth Amazon Fire TV Cube review.
As always with Amazon Prime Day, you'll need to be a Prime member to take advantage of any of these deals.
This annual membership unlocks access to exclusive deals, next-day delivery on thousands of items (and same-day delivery in some areas of the UK), access to exclusive boxsets and blockbusters from Prime Video, millions of tracks to stream from Prime Music, unlimited photo back-up, access to free PC games, an upgraded Deliveroo account, and much more. The scheme costs £79, but you can take advantage of a Prime free trial to access the latest Prime Day deals, and then cancel at no cost.
Unlock access to every discount and deal in the Amazon Prime Day sales by signing up for a free Amazon Prime trial. Prime members get next-day delivery for free, unlimited photo backup, access to all shows and films on Prime Video, and more. Cancel anytime during the trial period and you won't pay a penny!
There are five different models in the Fire TV line-up: Fire TV Stick Lite, Fire TV Stick, Fire TV Stick 4K, Fire TV Stick 4K Max, and Fire TV Cube. There's a long list of differences between these models, but all five also have a lot in common. First up, all Fire TV gadgets offer access to the same selection of streaming services, games and apps.
That means you'll be able to watch Netflix, Disney+, BBC iPlayer, ITV Hub, BritBox, Apple TV+, Paramount+, NOW (formerly NOW TV), YouTube, StarzPlay, Prime Video (obviously), and many more. You'll also be able to access a number of games, like Crossy Road and Pac-Man, which are available on the Fire TV OS software.
• Fire TV Stick review
• Fire TV Stick 4K Max review
• Fire TV Cube review
Every Fire TV model in the line-up boasts Alexa support too. The talkative AI helper can be used to search for new apps, streaming services, actors or directors – saving you from the hassle of using the keypad on the remote and the on-screen keyboard to type out a request.
Not only that, but Alexa can also be used to answer general knowledge questions, like the year that a movie was released, the height of the Eiffel Tower, or a quick summary of the latest headlines and weather forecast.
You can also control smart home kit – from connected lightbulbs, to thermostats – using the voice assistant too. Fire TV Cube is the only model with hands-free Alexa support, so you won't need to hunt down the back of the sofa to find your remote, while every other Fire TV in the line-up has a dedicated Alexa button on the remote that you'll need to hold down to issue a request to the powerful AI assistant.
The biggest differentiator between Fire TV models is the picture quality available when watching your favourite boxsets or Hollywood blockbusters. The affordable Fire TV Stick Lite tops out at 1080p High Definition (regardless of whether you're paying extra for a Netflix subscription that offers 4K Ultra HD streaming ...this is a limitation of the hardware) so you'll need to get the Fire TV Stick 4K, Fire TV Stick 4K Max, or Fire TV Cube to watch in 4K and Dolby Vision.
We've rounded up the latest Fire TV prices below.
If you're looking for the cheapest way to unlock the Fire TV experience, the Stick Lite is the model for you. This entry-level Fire TV plugs directly into the HDMI port and offers access to Prime Video, Netflix, Disney+, Apple TV+, BBC iPlayer, ITV Hub, and dozens more in High Definition.
Streaming Quality: 1080p HD | HDR Support: No | Voice Control: Yes | Control Your TV With Alexa Remote: No | Dolby Vision: No | Hands-free Alexa Controls: No
While the Fire TV Stick tops-out at the same 1080p High Definition max resolution as the Fire TV Stick Lite, it does offer Dolby Atmos audio – perfect if you've invested in a soundbar. It also has universal controls for power and volume, so you'll only need to pick-up a single remote to control the television and the Fire TV streaming experience!
Streaming Quality: 1080p HD | HDR Support: No | Voice Control: Yes | Control Your TV With Alexa Remote: Yes | Dolby Vision: No | Hands-free Alexa Controls: No
If you're playing to binge boxsets on a 4K television, you should discount the above Fire TV Sticks and look to this model at a minimum. As the name suggests, Fire TV Stick 4K arrives with support for 4K Ultra HD and Dolby Atmos to boost your next movie night.
Streaming Quality: 4K Ultra HD | HDR Support: Yes | Voice Control: Yes | Control Your TV With Alexa Remote: Yes | Dolby Vision: Yes | Hands-free Alexa Controls: No
Want a little more speed? If you're willing to spend a little bit more, the Fire TV Stick 4K Max is all about power. Amazon describes as its "most powerful streaming stick" and claims the Max is 40 percent more powerful than Fire TV Stick 4K, offers faster app starts, and more fluid navigation. It's also the only Fire TV Stick model with support for the speedier Wi-Fi 6 standard.
Streaming Quality: 4K Ultra HD | HDR Support: Yes | Voice Control: Yes | Control Your TV With Alexa Remote: Yes | Dolby Vision: Yes | Hands-free Alexa Controls: No
The flagship Fire TV is part-Fire TV Stick part-Echo Dot as it can function as an Alexa-powered smart speaker when your telly is switched off – answering questions about the latest forecast, commute conditions, and switching on smart lightbulbs. When you're watching television, you can bark orders at Alexa to control the volume, change channels, open streaming apps, and more ...all without touching the remote, thanks to the far-field microphone array built-in.
Streaming Quality: 4K Ultra HD | HDR Support: Yes | Voice Control: Yes | Control Your TV With Alexa Remote: Yes | Dolby Vision: Yes | Hands-free Alexa Controls: Yes
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